I think ZeroSystem was on the right track...something is wacky with the water testing. You cannot have fish, food, etc. and have NO nitrate reading. What is the reading for NO3 from the tap.
Amquel + will bind up the ammonia but you will still test positive for ammonium, that appears to be ammonia on the test.
While I feel that bio wheels are an incredibly successful marketing gimmick, the beneficial bacteria will grow elsewhere if the wheel is not working .
I don't want to get technical here but the dechlor product you are using can really cause a newbie problems. It has a problem with chloramines, does not completely neutralize them and actually causes ammonia to be released. The manufacturer actually recommends using it's other product to bind up the ammonia problem. Therefore you are going to get false positive readings for ammonia. <- I hope that makes sense
Now for more wacky test results...with a pH of 6 the truly free ammonia...the toxic stuff, would be almost 0 and would not be fatal to fish.
I would be interested in seeing a test of you tap water.
As long as you are starting from scratch...Cycle without fish and I would find another water conditioner.